About Us

We have worked tirelessly day and night to create the perfect, guilt-free non-alcoholic beverage. Something you look forward to cracking open after a long day at work or bringing to a get-together with friends (because you already know they’re going to love it!).

Why Sobr Story exists

Our top priority is to create drinks that are punchy and exciting - not watered-down flavours or an alcohol mimic. We got tired of settling for drinks, so we took matters into our own hands.

Sobr Story encourages inclusive social drinking. With Sobr Story, you and your friends can confidently order
the tastiest, guilt-free drink, without the need to explain your choice - Sobr Story drinks speak for themselves.

Our promise? No alcohol, no ethanol-based flavoring, no caffeine, and no sugar or calorie overload. Finally, a drink you can enjoy round after round!

About the founders

Josh and Dina have been alcohol-free for their entire lives! Throughout their collective 15-year career in Management Consulting, they have attended many corporate events where the only non-alcoholic drink option for them was regular cola or lemonade. Not to mention, most social functions outside of work had the same options - if anyone even thought to offer something other than beer or wine.

So, they set out to solve their own problem instead of constantly worrying about what would be available for them to genuinely enjoy. They leaned on their extensive professional experience in designing customer experiences, corporate strategies, and business operating models to create a drink they'd be proud to order and discuss at work events or when out with friends.

This is their Sobr Story.